VELO Salty Liquorice nicotine pouches

VELO is a global brand of tobacco-free nicotine pouches. The brand has its roots in Sweden, evolving from earlier products like EPOK and Lyft developed by Winnington AB. These products were pioneers in the white snus and tobacco-free categories, focusing on providing a nicotine experience without the staining or odor associated with traditional tobacco snus.

Today, VELO is owned and distributed by British American Tobacco (BAT), one of the world's largest multinational tobacco companies. While the brand honors its Swedish heritage in design and product type, it is manufactured in several locations globally to serve different markets, with major production facilities located in Hungary and other regional hubs. BAT's ownership has enabled the brand to scale rapidly across Europe and North America under a unified global identity.