El Kef Lemon Dishwashing Paste

El Kef is a household name in Morocco, primarily known for its legacy in traditional cleaning products. The brand is famous for its multi-purpose cleaning pastes and soaps that have been used by generations of Moroccan families for laundry, dishwashing, and general surface cleaning. This specific product is a lemon-scented dishwashing paste, designed for effective grease removal.

The brand is owned and manufactured by Les Huileries du Souss Belhassan (HSB), a prominent Moroccan industrial group. Founded by the Belhassan family, the company has grown from its roots in oil refining to become a major player in the Moroccan fast-moving consumer goods (FMCG) sector. The production facilities remain based in Morocco, emphasizing its status as a homegrown national brand.