Closeup Triple Fresh Gel toothpaste

Closeup is a well-known brand of toothpaste launched in 1967. It was the first gel toothpaste produced by the company and has since become a global leader in the oral care market, specifically targeting the youth demographic with its focus on fresh breath and whitening benefits.

Originally founded in the United States, the brand is owned by the British multinational consumer goods company Unilever. Due to its massive global footprint, Closeup is manufactured in various locations across the world, including India, Egypt, and Indonesia, to serve regional markets efficiently. The brand remains a core part of Unilever's personal care portfolio, emphasizing long-lasting freshness and social confidence.