Marabou Crunchy Biscoff pieces

Marabou Crunchy Biscoff pieces is a premium milk chocolate bar that represents a major strategic collaboration between two snacking giants: Mondelēz International and Lotus Bakeries. The product combines Sweden's iconic Marabou milk chocolate, known for its unique caramelized flavor profile, with crunchy pieces of the world-famous Lotus Biscoff biscuit.

The Marabou brand was founded in Sweden in 1916 by Norwegian chocolatier Johan Throne Holst and has since become a staple of Scandinavian confectionery. Today, while maintaining its strong Swedish identity and production facilities in Upplands Väsby, the brand is part of the global portfolio of Mondelēz International. The Biscoff component originates from Belgium, where Lotus Bakeries first created the caramelized speculoos cookie in 1932. This specific partnership, which intensified in 2024 and 2025, sees the two companies co-developing innovative formats to leverage the massive global popularity of the Biscoff flavor within Mondelēz's market-leading chocolate brands.