Wasa Sesam & Vollkorn crispbread

Wasa is the world's leading producer of crispbread, a brand deeply rooted in Scandinavian food culture. Founded by Karl Edvard Lundström in Skellefteå, Sweden, in 1919, the company revolutionized the availability of high-fiber rye bread. Known for its simple ingredients and crunchy texture, the brand has expanded significantly from its Swedish origins.

In 1999, the brand was acquired by the Italian food giant Barilla Group. Today, Wasa continues to be a staple in European pantries, with its primary manufacturing facilities located in Filipstad, Sweden, and Celle, Germany. The brand emphasizes sustainability, having achieved CO2 neutrality in its production processes across its global supply chain. Its unique position as a health-conscious bake-ware brand makes it a flagship product under the Barilla umbrella.