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Poco Loco is a prominent brand specializing in Tex-Mex snacks and ingredients, most notably recognized for its wide variety of tortilla chips, wraps, and sauces. Originating in Belgium, the brand has established itself as a key player in the European snack market by providing authentic-style Mexican food products tailored for international consumers.
The brand was originally founded by the Snauwaert family in 1994 in Roeselare, Belgium. Since its inception, Poco Loco has grown significantly, focusing on high-quality production and innovative snack solutions. Its manufacturing heart remains in Belgium, where it operates state-of-the-art production facilities to serve markets across the globe.
Today, Poco Loco is a vital part of the Paulig Group, an international food and beverage company based in Finland. Paulig, known for its expertise in coffee, spices, and international cuisine, acquired Poco Loco to strengthen its position in the world foods segment. Under Paulig's ownership, the brand continues to expand its reach while maintaining its Belgian production roots.
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