Popz Saltet Mikrobølge Popcorn

Popz is a prominent European brand specializing in popcorn products, particularly microwaveable varieties. The brand's origins are deeply rooted in the American popcorn industry, founded by Jim Watkins, who was a pioneer in developing microwave popcorn technology in the United States. Today, the brand is managed through its European operations, with a significant presence in Scandinavia and Central Europe.

While the brand has American heritage, the manufacturing for the European market is primarily centered in Hungary, where the company operates one of the world's most modern popcorn production facilities. This facility handles the processing and packaging for various international markets, ensuring high quality and compliance with regional food safety standards.

The brand is owned by Popz Group, which operates as an independent entity with headquarters in Denmark via Popz Danmark ApS and its production hub in Hungary. The company remains focused on snack innovation, famously being among the first to eliminate fluorinated substances from their microwave bags to address consumer health concerns.