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Apotekets Parfumefrid Hårshampoo is a Danish hair care product specifically developed for Danish pharmacies. The brand 'Apotekets' is the own-brand of the Association of Danish Pharmacies (Danmarks Apotekerforening), which has roots dating back to 1546 as indicated on the label. The Parfumefrid line is designed for sensitive skin, being allergy-certified and free from fragrances.
Production primarily takes place in Denmark through various specialized manufacturers such as Persano Group A/S, ensuring compliance with strict Nordic Swan Ecolabel and Asthma-Allergy Nordic standards. The brand remains under the ultimate ownership and control of the pharmacists' own distribution and development company, Apotekernes A.m.b.a., headquartered in Denmark. This ensures that the product quality aligns with the high pharmaceutical standards expected by Danish consumers.
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