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Hacendado is the private label brand of Mercadona, Spain's leading supermarket chain. This specific product consists of chopped green asparagus, typically sold in the frozen food section. While the brand is Spanish, Mercadona often sources its white and green asparagus from international markets to ensure year-round availability and competitive pricing.
The Hacendado brand was created by Mercadona to offer high-quality products at lower prices, following the 'Total Quality' model. As a private label, the manufacturing is outsourced to specialized suppliers (Interproveedores or Proveedores Totaler). Although Mercadona is a Spanish company based in Valencia, much of its distributed processed or frozen vegetable line, especially asparagus, is sourced from large-scale producers in countries like China or Peru, depending on the season and harvest quality.
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