Lorenz Crunchips potato chips

Lorenz Crunchips are a staples of the European snack market, specifically originating from Germany. The brand is part of the Lorenz Bahlsen Snack-World, a company that split from the original Bahlsen group in 1999. The product shown explicitly mentions being produced with German potatoes, emphasizing its local agricultural roots.

The brand is held by the Lorenz group, which remains an independent, family-owned business headquartered in Neu-Isenburg, Germany. While it has a significant presence across Europe, including production sites in Poland and Austria, the core of the brand identity and the primary manufacturing for the German market remains rooted in Germany. The packaging also highlights a commitment to sustainability, specifically mentioning plastic reduction goals for 2025.