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Appel is a traditional German brand focusing on high-quality fish products. The brand was founded in 1879 by Heinrich Wilhelm Appel in Cuxhaven, a coastal town in Germany. Over the decades, it has become a household name in Northern Europe for preserved fish, particularly herring fillets in various sauces.
Today, the brand operates as part of the Heristo AG group. While the company has expanded its reach, manufacturing remains primarily concentrated in Germany, particularly at its historical base in Cuxhaven. The ownership belongs to the Stockmeyer family through Heristo AG, maintaining its status as a German family-owned enterprise.
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