Vitasia Green Tea with Jasmine Scent

Vitasia is a private label brand owned by the German retail giant Lidl. It was created to offer a range of Asian-inspired food and beverage products, including sauces, snacks, and teas. The brand is designed to bring international flavors to European consumers at an affordable price point. While the brand concept originates in Germany, the actual production occurs in various locations depending on the ingredient source; for instance, the tea leaves are typically sourced from Asian regions and packed in Europe or Asia for distribution through Lidl's extensive retail network. As a private label, Vitasia is exclusively managed by the Schwarz Group, which is the world's fourth-largest retailer by revenue.