W5 Washing Up Liquid Original

W5 is a private label brand primarily associated with the German international discount retailer Lidl. The product shown is a concentrated dishwashing liquid designed for effective grease removal, typically sold in a refill pouch to reduce plastic waste.

As a house brand, W5 products are manufactured by various third-party suppliers across Europe, depending on the region where they are sold. The brand was established in Germany to provide a high-quality, cost-effective alternative to name-brand cleaning supplies. It has since become a staple in Lidl stores across dozens of countries.

The ultimate ownership of the brand lies with the Schwarz Gruppe, a multinational retail group that also owns the Kaufland chain. Based in Neckarsulm, Germany, the Schwarz Gruppe is one of the largest retailers in the world, maintaining strict quality control over its W5 private label range through diverse partnerships with specialized chemical and cleaning product manufacturers.