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Braemoor is an exclusive private-label brand developed by Lidl, the German international discount retailer. The brand specifically focuses on a variety of poultry and meat products, offering convenient meal solutions such as breaded pork schnitzels, chicken breast fillets, and various roast items.
Because Braemoor is a Lidl house brand, the manufacturing location can vary depending on the specific region where the product is sold and the current supply chain contracts. While many pork products are sourced from within the European Union, specifically Germany or the UK, labels often specify multiple countries of origin for the meat component.
Ultimate ownership lies with the Schwarz Group, a family-owned multinational retail group that operates both Lidl and Kaufland. As one of the largest retailers in the world, the Schwarz Group manages the production and distribution of its private labels like Braemoor through a sprawling network of local suppliers and subsidiaries in each country of operation.
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