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Deluxe is a premium private-label brand owned by Lidl, a major German international discount retailer. These specific Kalamata olives are sourced and produced in Greece, maintaining the regional authenticity required for the Kalamata designation. As a private label, the production is often contracted to local Greek suppliers while the brand itself serves as Lidl's high-end gourmet line available across Europe.
The brand is under the ultimate ownership of the Schwarz Group based in Germany. Lidl operates thousands of stores globally, and Deluxe products are a strategic part of their offering during seasonal periods and for gourmet selections.
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