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DXN Lingzhi 3 in 1 Coffee is a specialized beverage that combines instant coffee beans with healthy Ganoderma (Lingzhi) mushroom extract. The brand focuses on the wellness and health-supplement industry, utilizing ancient herbal traditions in modern instant beverage formats.
Historically, the brand was founded in Malaysia by Datuk Dr. Lim Siow Jin in 1993. The product is manufactured using a vertically integrated model where the company grows its own Ganoderma in large plantations in Malaysia. While many products are exported globally from Malaysia, the company's massive growth has led to the establishment of additional manufacturing facilities in several other regions to meet local demand.
DXN operates as a multi-level marketing (MLM) global company. It remains under the stewardship of its original founder through DXN Holdings Berhad. The company has a significant presence in over 180 countries, maintaining its headquarters in Kedah, Malaysia.
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