Mme. Proff Apple Liquid Soap

Mme. Proff is a budget-oriented brand primarily known for providing household and personal care hygiene products like liquid hand soaps and cleaners. The brand is often associated with value retailers across Europe, particularly within the Action retail chain. It positions itself as a reliable daily-use brand, focusing on pleasant fragrances like the apple scent shown in the image.

The brand originated in the Netherlands as part of the private label portfolio developed for Action, a prominent international non-food discount retailer. While the branding is Dutch, the manufacturing is often distributed across various European and Asian facilities to maintain competitive pricing. It remains under the ultimate ownership of the company that manages the retail operations, providing consistent quality for budget-conscious consumers.