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Orbit is one of the world's most recognizable brands of sugar-free chewing gum. Originally launched in 1944 in the United States by the Wm. Wrigley Jr. Company as a temporary replacement for regular gum during the war, the brand was later re-introduced globally.
Today, Orbit is a flagship brand under Mars, Incorporated. While the brand has American roots, the specific packaging shown indicates a product intended for European markets (notably Romania, based on the text 'Fără Zahăr' and 'Mentă'). Orbit products are manufactured at several large-scale facilities across Europe, including major production hubs in Poland and France, as well as in the United States and China to serve global demand.
Mars, Incorporated continues to own and manage the brand following its acquisition of the Wrigley Company in 2008, consolidating it into its confectionery and snacking portfolio.
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