Valor Cacao Puro cocoa powder

Chocolates Valor is a renowned Spanish chocolatier with a deep history in the production of high-quality cocoa products. The Cacao Puro (Pure Cocoa) featured in the image is a staple of their collection, known for its intense flavor and traditional processing methods.

Since its founding in 1881 in Villajoyosa, Spain, Valor has maintained its status as a family-owned enterprise. The manufacturing process is primarily concentrated in their original factory in Villajoyosa, where they oversee the entire production chain from bean to bar. This commitment to local manufacturing ensures the consistency and heritage of the brand are preserved.

The brand remains under the ownership of the López family, the descendants of the original founder, Valeriano López Lloret. Over the decades, Valor has expanded its reach internationally but continues to operate as an independent entity, avoiding the trend of consolidation by global food conglomerates. This independence allows them to focus on premium segments of the chocolate and cocoa market.