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ZUS Coffee is a prominent Malaysian specialty coffee chain that has rapidly expanded across Southeast Asia. Founded in 2019, the brand was established with the goal of making high-quality specialty coffee affordable and accessible to the general public. The promotional image features their 'Grape Series,' specifically the Fizzy Grape Aloe and Velvet Grape Aloe beverages, reflecting the brand's innovation in blending traditional coffee and tea culture with fruit-based refreshments.
The brand is a homegrown success story from Malaysia, where its operations are headquartered. While it sources its coffee beans and specialty ingredients globally to maintain quality standards, the final assembly and localized manufacturing of its beverages take place within its extensive network of retail outlets. Over the years, ZUS Coffee has secured significant investments to fuel its growth, positioning itself as a major competitor to international coffee franchises in the region.
Ownership of ZUS Coffee is currently held by ZUS Coffee Sdn Bhd, following a major acquisition of shares by a Philippines-based group. This strategic partnership aims to catalyze the brand's international footprint, particularly in the Philippine market. Despite these international investments, the brand retains its core identity as a Malaysian-founded company, continuing to manage its primary operations from its home base while scaling its tech-driven coffee experience globally.
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