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Alpro is a pioneering European brand specializing in plant-based food and drink products, notably its soya-based alternatives to dairy. Founded in 1980 in Belgium, the company quickly became a market leader in the health food sector, promoting sustainable and nutrient-rich diets. The product shown is a peach-flavored soya yogurt alternative, which is widely distributed across Europe.
Today, Alpro is a core part of Danone's plant-based portfolio. After being owned by Dean Foods and later WhiteWave Foods, the brand was acquired by the French multinational Danone in 2017. While the brand originated in Belgium and maintains significant production facilities there (such as in Wevelgem), its manufacturing is now spread across multiple European locations including the UK and France to meet international demand. The ultimate owner, Danone, is headquartered in Paris, France, and operates Alpro as a key subsidiary in its mission to provide healthy, plant-based options globally.
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