La Vaca que Ríe (The Laughing Cow) cheese

La Vaca que Ríe, known globally as The Laughing Cow, is one of the world's most iconic cheese brands. It was created in France in 1921 by Léon Bel, who patented the process for flavored processed cheese. The brand is famous for its distinctive red cow mascot wearing earrings shaped like cheese boxes, originally designed by Benjamin Rabier.

Today, the brand is manufactured in approximately 15 countries across the globe to serve different regional markets. While originally French, its production is decentralized to maintain freshness and local availability in over 130 countries. The Brand remains under the stewardship of the Bel Group (Groupe Bel), a family-owned multinational specializing in cheese and fruit snacks.

The ultimate owner, Groupe Bel, is headquartered in Suresnes, France. The company continues to be primarily owned by the Bel-Fievet family. It manages a portfolio of international brands including Babybel, Kiri, and Boursin, focusing on healthy snacking and sustainable dairy production for the future.