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Pearlie White is a homegrown Singaporean oral care brand that emphasizes high-quality ingredients and localized research. The brand was founded by Corlison, a company with deep roots in Singapore's consumer goods sector dating back to the 1960s.
The brand is particularly well-known for being the only home-grown oral care brand in Singapore that manufactures its products locally. This commitment to local manufacturing is highlighted on their packaging, which often features the 'Made in Singapore' logo. Over the years, Pearlie White has expanded its presence from a local favorite to an international brand, exporting to multiple countries while maintaining its headquarters and primary production facilities in Singapore.
The ultimate owner, Corlison Pte Ltd, remains a family-owned business specializing in the distribution and marketing of personal care and household products. They continue to drive the brand's innovation in the oral care market with a focus on alcohol-free and specialized treatment rinses.
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