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Natrol is a widely recognized American brand specializing in vitamins, minerals, and supplements, particularly famous for its melatonin sleep aids. Founded in 1980 by Elliott Balbert, the company established itself as a pioneer in the nutritional supplement industry with a focus on quality and innovation.
Over the decades, the brand has undergone several ownership changes. In 2020, Natrol was acquired from its previous owner, Aurobindo Pharma, by New Mountain Capital. Following this acquisition, Natrol was merged with Jarrow Formulas to form a new health and wellness platform named Vytalogy Wellness. The products are primarily manufactured in the United States, adhering to Good Manufacturing Practices (GMP) to ensure high standards for consumer safety and efficacy.
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