Sellotape adhesive tape and dispenser

Sellotape is a leading brand of transparent adhesive tape in the United Kingdom and many other countries. The brand name has become a genericised trademark for pressure-sensitive tape in British and Commonwealth countries.

Founded in 1937 in Acton, West London, the brand was originally part of the Dickinson Robinson Group. Over several decades, the brand underwent various changes in ownership, including acquisitions by Henkel in the early 2000s. Due to its global footprint and diverse product range including office, industrial, and craft tapes, manufacturing occurs across multiple international facilities to serve regional markets such as Australia, New Zealand, and Europe. Today, Sellotape continues to be a household name, operated under the Henkel consumer goods umbrella.