Axfood Premier Raspberry Soda

Premier is a Swedish brand focused on providing affordable yet high-quality beverages, most notably soft drinks and carbonated water. It is a private label brand specifically developed for the Swedish retail market. The label explicitly states that the product is produced in Sweden for Axfood AB, a leading food retail group in the region.

The brand is owned and managed by Axfood, which oversees several major Swedish grocery chains. The product is also associated with European Marketing Distribution (EMD), an international buying alliance that helps streamline distribution across European retailers. While the juice origin is noted as EU/non-EU, the final processing and manufacturing occur within Swedish facilities to serve the local Nordic market.