Sleepy Easy Clean Super Kitchen Towel

Sleepy Easy Clean is a prominent brand specializing in hygienic cleaning solutions, primarily known for its disposable surface wipes formatted as 'Kitchen Towels'. The product line is designed for convenience, featuring natural ingredients like grapefruit oil and being safe for surfaces that come into contact with food. These wipes are widely used for cleaning countertops, dining tables, and kitchen appliances.

The brand originated in Turkey under the umbrella of Eruslu Sağlık Ürünleri, a major Turkish industrialist group. Since its inception, Sleepy has expanded its portfolio from baby diapers to include a wide range of personal care and household cleaning products. The manufacturing is concentrated in Turkey, where the parent company maintains large-scale, high-tech production facilities. As of 2024 and looking forward, the brand remains under the private ownership of the Eruslu family through their health and hygiene division, continuing its growth as a leading regional exporter in the FMCG sector.