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VitaLife Sweet Potato & Duck Twists are a premium line of all-natural dog treats known for their simple, two-ingredient composition. Originally founded in 2009 in Canada, the brand focuses on 'human-grade' quality and ethical sourcing. While the brand has its roots and headquarters in Canada, its manufacturing operations are primarily conducted in Thailand. The company emphasizes that Thailand maintains some of the world's highest standards for pet food quality control and production.
The brand is owned by Normerica Inc., a Canadian company that was acquired by the American specialty chemicals and minerals giant, Minerals Technologies Inc. (MTI). This ownership transition integrates VitaLife into a broader portfolio of pet care products, benefitng from MTI's global resource network while maintaining its brand identity as a wholesome, natural choice for pet owners across North America.
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