Système U Bio Long Grain Thai Rice

This product is an organic (Bio) long-grain Thai rice sold under the private label of the French retailer Système U. The packaging explicitly states that the rice originates from Thailand ('Origine : Riz Thaïlande'), adhering to the specific geographic variety known for its aromatic properties. While the raw ingredient is harvested in Thailand, it is packaged and distributed for the French market as part of Système U's extensive range of organic store-brand products.

Système U is a French retailers' cooperative, meaning it is owned by its independent store owners rather than a single corporate conglomerate. Founded in France, it represents one of the major retail groups in the country. The brand focuses on local distribution and sourcing for its private labels, aiming to provide quality organic staples like this rice to consumers across its Super U, Hyper U, and U Express locations.