Downy Concentrado Lavender fabric softener

Downy is a leading brand of fabric softener marketed by Procter & Gamble (P&G). The brand was first introduced in the United States in 1961 and has since become one of the most recognizable laundry care brands globally. In Europe and parts of Asia, the brand is often sold under the name Lenor.

The product shown is a concentrated version specifically designed for the Brazilian market, featuring a lavender scent ('Alfazema'). This line is manufactured locally in Brazil to serve the South American market, utilizing P&G's extensive regional supply chain. P&G remains the ultimate owner of the brand, managing it from its global headquarters in Cincinnati, Ohio. The brand is known for its long-lasting fragrance technology and softening properties that protect fiber quality during the washing process.