Meiji Hello Panda biscuits

Hello Panda is a popular brand of biscuit-based snacks known for their small, hollow centers filled with various creams like chocolate, strawberry, or vanilla. Each biscuit features a printed image of a panda performing various activities or sports.

Originally launched by the Japanese company Meiji Seika in 1974, the brand has grown into an international snack favorite. While the brand originated in Japan, the majority of the production for global markets now takes place outside of Japan, particularly in Singapore, Indonesia, and Malaysia, to serve different regional distribution networks.

Meiji Holdings remains the ultimate owner of the brand. The company is a giant in the Japanese food and pharmaceutical industries, maintaining a strong heritage while expanding its footprint across Asia and the West through its subsidiary, Meiji Co., Ltd.