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Alouette is a private label brand belonging to the German drugstore chain Rossmann. These specific pocket tissues (Taschentücher) are designed for respiratory relief, featuring balsam and menthol scents. As a house brand for Rossmann, the product is primarily manufactured in Germany to supply their extensive retail network across Central and Eastern Europe.
Rossmann, founded in 1972 by Dirk Rossmann, remains a family-owned business with a significant minority stake held by the Hong Kong-based A.S. Watson Group (a member of CK Hutchison Holdings). This partnership allows the brand to maintain its German heritage while benefiting from a global distribution and sourcing infrastructure. Alouette products are a staple of their affordable personal care range.
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