Choceur Knusper Schoklis milk chocolate

Choceur Knusper Schoklis are a popular chocolate treat consisting of milk chocolate pralines with cornflakes and almonds. The brand Choceur is an exclusive private label brand of the Aldi group, specifically Aldi North and Aldi South.

Historically, the brand was developed to provide high-quality chocolate products at a competitive price point within the discount supermarket model. The manufacturing of these products is typically outsourced to large-scale German confectionery companies that produce for private labels, ensuring they meet European food standards.

As of 2024 and beyond, the brand remains under the ultimate ownership of the Aldi group. Ownership is shared between the two independent entities Aldi Nord and Aldi Süd, both headquartered in Germany. The manufacturing primarily takes place in Germany to serve the primary European market.