Misura Fibrextra snack crackers

Misura is a leading Italian brand specializing in wellness and health-oriented bakery products. Founded in Italy in 1974, it gained popularity by introducing whole-wheat and high-fiber alternatives to traditional snacks. The brand focuses on nutritional balance, using ingredients like sesame seeds, oats, and chia, as seen in this Fibrextra product.

Historically part of the Plasmon group, Misura was later acquired by Galbusera S.p.A., a prominent Italian biscuit and snack manufacturer. The production primarily takes place within Galbusera's Italian facilities, maintaining the brand's heritage as an Italian health-food staple. Today, it remains under the ultimate ownership of Galbusera S.p.A., headquartered in Cosio Valtellino, Italy.