A+ White Swan laundry detergent

A+ is a prominent laundry detergent brand particularly well-known in the Nordic markets. Originally launched by the Anglo-Dutch multinational Unilever, the brand has built a reputation for high-performance cleaning, even at low temperatures, and carries the Nordic Swan Ecolabel as seen on the packaging.

In recent years, the brand ownership underwent a significant change. As part of a larger divestiture of its fabric care business in specific European markets, Unilever sold the A+ brand. Today, it is owned and managed by Arvid Nordquist in the Nordic region, though its manufacturing remains distributed across various European facilities to serve local markets efficiently.