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Whittaker's is a prestigious New Zealand chocolate brand that has remained family-owned and operated since its inception in 1896. Founded by James Henry Whittaker in Christchurch, the company initially sold chocolates directly from a horse-drawn van. Today, it is recognized as one of New Zealand's most iconic and trusted brands, maintained by the third and fourth generations of the Whittaker family.
All Whittaker's products, including the Coconut Block, are manufactured at their single 'bean-to-bar' factory located in Porirua, near Wellington. The company is known for its commitment to quality, controlling the entire production process from sourcing ethical cocoa beans to the final packaging. They notably exclude palm oil from their recipes and utilize a traditional 5-roll refining process to achieve their signature smooth texture.
While many other historic food brands have been acquired by global conglomerates, Whittaker's has famously rejected numerous buyout offers to maintain its independence and local heritage. This steadfast approach has solidified its status as a cornerstone of New Zealand's food industry, with roughly 30% of its production now being exported to international markets including Australia and parts of Asia.
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