Anko Housewares and Apparel

Anko is a prominent private label brand originally developed by Kmart Australia. Launched as a way to streamline and unify various generic labels under a single cohesive brand identity, it focuses on providing affordable, modern designs across a vast range of categories including home decor, kitchenware, toys, and apparel.

The manufacturing process for Anko is global, leveraging a vast supply chain network primarily located throughout Asia. Large proportions of production occur in China, India, Bangladesh, Cambodia, and Vietnam to maintain competitive pricing. Despite this global manufacturing footprint, the quality control and design philosophy are managed by the parent entity in Australia.

Owned by the Wesfarmers Group, Anko has expanded beyond the Australian market. In recent years, Wesfarmers has shifted its strategy to turn Anko into a global wholesale brand, partnering with international retailers to sell Anko-branded products in markets such as Thailand, Indonesia, and Canada. This transition marks its evolution from a store-specific generic brand to an independent international private label.