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Snack Day is a popular private label brand primarily available at Lidl stores across Europe. This specific product, Snack Day Soczewica (Lentil Chips) with Tomato and Basil flavor, is marketed as a healthier alternative to traditional potato chips, featuring 30% less fat and no added sugar. It is designated as vegan and gluten-free, catering to modern dietary preferences.
The brand 'Snack Day' was developed by Lidl Stiftung & Co. KG, a German global discount supermarket chain. While the brand itself is German in origin, the manufacturing of these specific lentil chips for the Polish market is typically handled by local or regional European contract manufacturers. The ultimate owner of the brand is the Schwarz Group, one of the world's largest retail groups headquartered in Neckarsulm, Germany. The Schwarz Group manages both Lidl and Kaufland, positioning Snack Day as one of their core international private labels.
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