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Zeta is a prominent brand specializing in Mediterranean food products, most notably high-quality olive oils, antipasti, and pasta. The brand was founded in Sweden by Fernando Di Luca, an Italian immigrant who moved to Stockholm in 1961. Di Luca is credited with introducing the Swedish market to the Mediterranean diet and the health benefits of olive oil.
While the brand's heart and administrative headquarters are in Sweden, the manufacturing occurs across Southern Europe to ensure authenticity. Most products are sourced and produced in Italy, Greece, and Spain, following traditional methods. Today, Zeta remains under the ownership of the Di Luca family through their company, Di Luca & Di Luca AB, maintaining its legacy as a family-owned business focused on authentic Mediterranean flavors.
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