Lieblings Schottischer Räucherlachs

Lieblings is a private label brand primarily sold through the German discount retailer Penny (part of the REWE Group). This specific product is Scottish Smoked Salmon, which signifies that the raw material originates from the coastal waters of Scotland. While the salmon is caught or farmed in Scotland, the final processing steps—such as smoking, slicing, and packaging—are often conducted in specialized seafood facilities across Europe to meet the logistics demands of the German market.

Ownership of the brand lies with Penny Markt GmbH, which is a subsidiary of the REWE Group, one of Germany's and Europe's leading retail and tourism cooperatives. This corporate structure ensures the product meets European food safety standards and the GGN (GlobalGAP) certified aquaculture requirements visible on the packaging.