Rexona Orchid Fresh body wash

Rexona, known as Sure in the United Kingdom and Ireland, Degree in the United States and Canada, and Shield in South Africa, is a leading brand of deodorants and hygiene products. The brand was founded in Australia in 1908 by Alice Sheffer, the wife of SF Sheffer, the founder of the Sheldon Drug Company. Throughout its history, Rexona has become a global household name, particularly famous for its antiperspirant technology.

Today, the brand is owned by the British multinational consumer goods company Unilever. While Rexona's corporate and brand roots are Australian and British respectively, its products are manufactured in multiple locations worldwide to serve global markets, including production facilities in Europe, Asia, and the Americas. As part of the Unilever portfolio, Rexona continues to innovate in the personal care sector, leveraging the parent company's extensive distribution network and research capabilities.