Bombril steel wool scouring pad

Bombril is one of Brazil's most iconic domestic brands, so synonymous with steel wool that the name has become a genericized trademark in the country. Launched in 1948, it revolutionized household cleaning in Brazil by providing a versatile tool for polishing and scrubbing kitchenware.

The product is manufactured within Brazil, utilizing local facilities to meet the massive domestic demand. The brand has expanded significantly over the decades to include a wide variety of household cleaning agents, though the classic steel wool remains its flagship product.

Ownership of the brand remains tied to the Brazilian company Bombril S.A. Despite various market shifts and corporate restructurings over the years, it maintains its headquarters in São Bernardo do Campo, São Paulo, and continues to be a dominant player in the South American cleaning supplies market.