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Rawbite is a Danish brand founded in 2009 by Morten Mellentin, Nikolaj Lehmann, and Rolf Nolsøe Bau. The brand's philosophy centers on creating organic, vegan, and gluten-free fruit and nut bars with no added sugar, aimed at health-conscious consumers and athletes. Since its inception, the product has gained international popularity and is distributed in over 30 countries.
The production of Rawbite bars remains focused in Denmark, reflecting the brand's commitment to quality control and its Scandinavian heritage. In 2016, Rawbite was acquired by the German confectionery giant Bahlsen, which provided the financial backing and logistical network to expand the brand's global footprint. Despite this German ownership, the brand maintains its distinct Danish identity and continues to develop its recipes based on the original concept of simplicity and natural ingredients.
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