Under Armour performance apparel

Under Armour is a leading American sports equipment and apparel company that revolutionized the industry with its moisture-wicking synthetic fabric. Founded in 1996 by Kevin Plank, a former University of Maryland football player, the brand was built on the innovation of a T-shirt that stayed dry and light even during intense physical activity.

Today, the company operates as a global powerhouse in the athletic wear market. While the brand's design and corporate operations are headquartered in Baltimore, Maryland, manufacturing is highly diversified. The brand utilizes a global supply chain with products manufactured primarily in Asian countries such as Vietnam, Jordan, Malaysia, and Cambodia, as well as Central and South American locations.

Under Armour, Inc. remains an independent, publicly traded company. It has evolved from a niche performance apparel maker into a comprehensive lifestyle and sports brand, competing directly with major industry giants by offering a wide range of footwear, sports equipment, and connected fitness technology.