Chocolat Frey Lait Extra

Chocolat Frey is a prestigious Swiss chocolate brand with a rich history dating back to 1887, when it was founded by Robert and Max Frey in Buchs, Switzerland. Known for its 'Extra feine Milchschokolade' (Extra-fine milk chocolate), the brand has become a hallmark of Swiss confectionery tradition.

Today, Chocolat Frey is a major subsidiary of the Migros Group, Switzerland’s largest retail company and a powerful cooperative. The brand maintains its production facilities in Buchs (Aargau), Switzerland, ensuring that the 'Swiss Made' label remains a core part of its identity. As of 2024 and beyond, the ultimate owner remains Migros, which manages the brand under its M-Industrie (now Delica AG) segment. This structure allows the product to be distributed widely through Migros outlets and internationally while remaining firmly rooted in Swiss ownership.