Little & Bigger Cat Toy Mesh Springs

Little & Bigger is a private label brand primarily associated with the Nordic pet retail giant, Musti Group. The brand specializes in providing a wide variety of accessories, toys, and essentials for pets, with a focus on affordability and quality. These specific mesh spring cat toys are designed to engage a cat's natural hunting and chasing instincts.

While the brand has its roots in Finnish pet retail strategy, the manufacturing of these plastic and mesh products is typically outsourced to specialized factories in China. This allows the brand to maintain high volume and competitive pricing across their extensive retail network. Musti Group, which oversees the brand, has grown to become the leading pet care specialist in the Nordics, with a strong presence in Finland, Sweden, and Norway.

In early 2024, the ownership of Musti Group (and by extension the Little & Bigger brand) shifted following a successful takeover bid by a consortium led by Sonae, a prominent Portuguese multinational group. This acquisition places the brand under a larger global corporate umbrella while maintaining its localized retail focus in Northern Europe.