Salewa Outdoor Apparel and Equipment

Salewa is a premier technical outdoor brand with a rich history rooted in the Dolomites. Originally founded in Munich, Germany, in 1935 by Josef Liebhart, the company first produced leather and photo bags before expanding into ski poles and mountaineering hardware. Today, the brand is synonymous with high-performance Alpine trekking, climbing, and mountaineering gear.

Since 1990, Salewa has been owned by the Oberalp Group, an international management house for outdoor brands headquartered in Bolzano, Italy. This transition shifted the brand's core identity closer to the Italian Alps, where its products are designed and tested. While the creative and strategic direction remains in Italy, manufacturing is global, utilizing specialized facilities across Asia and Europe to meet technical standards.

The Oberalp Group continues to manage Salewa as its flagship brand, emphasizing sustainability and technical innovation. The brand is a leader in the mountain sports market, maintaining a significant presence across Europe, North America, and Asia through a vast network of local subsidiaries and independent distributors.