effect Energy Drink Gazoz

effect is a premium energy drink brand that originated in Germany. It was launched in 2002 by MBG International Premium Brands. The brand has grown significantly, becoming one of the most recognizable energy drink labels in the DACH region and expanding into international markets. The product shown, 'Gazoz', is a limited-edition flavor inspired by traditional Turkish soft drinks.

The brand is entirely owned and managed by MBG Group, headquartered in Paderborn, Germany. MBG is responsible for the complete lifecycle of the product, including development, marketing, and the primary manufacturing which takes place in Germany to ensure consistent quality standards across their portfolio.