Nature's Pride EAT ME Avocado

Nature's Pride is a prominent Dutch company specializing in the import and distribution of exotic fruits and vegetables. The 'EAT ME' brand is their signature consumer-facing label, widely recognized for its 'ready-to-eat' ripeness indicator system.

This specific product, as indicated on the packaging, is sourced from Colombia, which is a major global producer of avocados. Nature's Pride maintains close partnerships with growers in various regions to ensure a year-round supply. The brand operates under the umbrella of Nature's Pride B.V., which is a member of the larger Norwegian conglomerate, the BAMA Group. This ownership structure places the ultimate control in Norway, where BAMA serves as the leading fresh produce distributor in the Nordics.