Havrefras Kakao breakfast cereal

Havrefras is a popular Scandinavian breakfast cereal brand, specifically known for its heart-shaped oat pillows. Originally launched in 1959 by the Danish company OTA (A/S OTA), it has become a staple in Nordic households. The brand focus is on high whole-grain content and dietary fiber, often carrying the 'Keyhole' nutritional logo.

While OTA was the original creator, the brand has seen several shifts in ownership. Today, Havrefras is a part of the PepsiCo portfolio through a joint venture or previous acquisitions involving The Quaker Oats Company. In the Nordic region, the manufacturing often takes place in Denmark, specifically at facilities that have historically handled the OTA product lines. The brand remains highly specialized for the Northern European market.